Dreaming of a coastal home? While some seaside towns come with million-pound price tags, others offer stunning waterfront living for less than £150,000.

Property portal Rightmove has revealed the UK’s most and least expensive coastal locations for homebuyers in 2025—and the results highlight a stark north-south divide.


🇬🇧 The UK’s Priciest Seaside Towns

🥇 1. Sandbanks, Dorset – £1.28M

The most expensive seaside location in Britain, Sandbanks is a celebrity hotspot (think Harry Redknapp and Rick Stein) with golden beaches and luxury yachts.

  • Average price: £1.28M (3x UK average)

  • What you get: A 3-bed apartment (not even a house!)

  • Price trend: -3% YoY

🥈 2. Canford Cliffs, Dorset – £974,635

Just a 35-minute walk from Sandbanks but £300K cheaper, this area boasts Blue Flag beaches and spacious 4-bed homes.

  • Price trend: -9% YoY

🥉 3. Milford-on-Sea, Hampshire – £728,460

Famous for its colourful beach huts, this picturesque village offers a quieter (but still pricey) coastal lifestyle.

🏡 Rest of the Top 10:

  1. Lymington, Hampshire – £639,316

  2. Budleigh Salterton, Devon – £535,761

  3. St. Ives, Cornwall – £507,139

  4. Dartmouth, Devon – £500,006

  5. Sidmouth, Devon – £494,811

  6. Whitstable, Kent – £469,586

  7. Hythe, Kent – £466,898

🔍 Key Trend:
Despite falling prices in some elite areas (-1% across the top 50), demand rose 8%—proving coastal living remains highly desirable.

(For more luxury property insights, check Savills Coastal Hotspots Report)*


💰 The UK’s Most Affordable Seaside Towns

🥇 1. Saltcoats, Scotland – £122,208

The cheapest seaside town in the UK, just 50 mins from Glasgow, with bowling, cafes, and a cinema.

  • Price growth: +13% YoY (biggest rise on the list!)

🥈 2. Peterlee, County Durham – £122,246

Only £38 more expensive than Saltcoats, with 6% annual growth.

🥉 3. Ashington, Northumberland – £135,050

A quiet coastal town with easy access to stunning Northumberland beaches.

🏡 Rest of the Top 10 Cheapest:

  1. Bootle, Merseyside – £135,208

  2. Grimsby, Lincolnshire – £142,072

  3. Blackpool, Lancashire – £142,804

  4. Fleetwood, Lancashire – £148,101

  5. Birkenhead, Merseyside – £149,527

  6. Blyth, Northumberland – £153,487

  7. Workington, Cumbria – £158,956

🔍 Key Trend:
All 10 cheapest seaside towns are northern, with prices under £160K—perfect for budget buyers.

(For affordable coastal living tips, visit MoneySavingExpert’s Property Guide)*


🌊 Why Are Seaside Homes So Popular?

Mary Lou Press of Propertymark explains:

“The pandemic shifted buyer priorities—more people want scenic, peaceful locations over city living. Even with economic uncertainty, coastal demand remains strong.”

Post-lockdown trends:
✔ Remote work made coastal moves viable
✔ Staycations boosted seaside appeal
✔ Downsizers & retirees drive luxury market


📉 Will Prices Keep Falling in Elite Areas?

Some south coast hotspots saw slight price dips, but demand is still growing. Experts suggest:

  • Sandbanks & Canford Cliffs may rebound as luxury buyers return

  • Northern coastal towns could see faster growth due to affordability


🏠 Final Verdict: Where Should You Buy?

  • For luxury: Sandbanks, Canford Cliffs, St. Ives

  • For value: Saltcoats, Peterlee, Blackpool

  • For investment: Northern towns with rising demand

🔗 More Property Market Insights:

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